Client
Channel 4 & Hurtigruten
CORE PRODUCT
3 x 60' TV Episodes
PROJECT DESCRIPTION
Lorraine Kelly embarks on a voyage of discovery, as she sails up one of the world’s wildest and most beautiful coastlines.
Our original approach, as shown in the original pitch below, was created with the idea each series being a different 'Odysessy', following different "golden waterways", routes rich in culture, commerce and heritage. This changed into a more distinct styling to better match the tone of the series.
Restrained but friendly and appealing, we tried to keep the palette of the show tempered but with a little warmth showing through. Our typography kept clean to match. Footage and graphics were interwoven to help establish a sense of place.
RESPONSIBILITIES
Pitch creation, in show graphics, supporting digital & print based promotional material for both channel & partner brand.
RESULTS
Over 3 million views.
Booked revenue for the partner brand increased by more than 80% compared to last year.
Website traffic increased by 107% between January 15 and 29th alongside heightened enquiry levels across key UK channels.
INITIAL PITCH
Initial pitch and styling treatment.
Styling changed substaintially during production.
TITLE TREATMENT
Static, motion & full resolve with partner logo
IN SHOW GRAPHICS
Maps showing the series & episode routes
PROMOTIONAL MATERIAL
A selection of graded & treated stills for the channel & brand
SOCIALS
A small selection of the edits for social media, including the brand & talent channels.