Client
HCA Healthcare UK
CORE PRODUCT
Video, Social Media & Marketing Campaigns across all hospitals from 2017 onwards.
PROJECT DESCRIPTION
HCA Healthcare UK are the largest private healthcare facility group in the UK - including London Bridge Hospital, The Wellington Hospital, The Princess Grace, The Portland and The Harley Street Clinic. Working with them since 2017 as part of their key digital agency, I've helped create video and social content for all purposes across the internal and hospital teams.
With world class expertise and inspiring patient stories to share, we wanted to showcase the incredible medicine, latest innovations and clinical trials from some of the global leaders in their profession.
I worked to develop a style and format that enabled each piece of content feel part of the wider hospital network, whilst retaining the valuable ‘name fame’ of each facility. Then, we set out to share their stories in a vivid, engaging way - incorporating graphic illustrations of complicated procedures, patient case studies and testimonials to help the audience feel reassured and empowered to choose an HCA UK hospital when they need treatment.
RESPONSIBILITIES
Storyboarding, all motion graphics including 3D and 2D, film editing, social media imagery, pitch documents.
RESULTS
Over 3 million external views across 80+ videos.
Audience growth improvement of almost 400% on managed social channels.
Over 4 million impressions across all social content.
95% of participants said they would trust the safety of an HCA Healthcare UK hospital after seeing our Brand Safety Video during the Coronavirus pandemic.
Motion Graphics
A small selection of motion graphics produced to showcase cutting edge surgeries, medical details and incredible expertise.
Featured Campaign
Portland Paediatrics
Client
The Portland Hospital
CORE PRODUCT
3 series of videos showcasing paediatric care
PROJECT DESCRIPTION
The Portland Hospital wanted to launch a new series of videos showcasing how children sat at the heart of their approach to paediatric healthcare.
To respond to this we decided to showcase the incredible work The Portland Hospital does through the eyes of children. Hospitals can be daunting places for younger patients, so this campaign demonstrates how hard The Portland works to make it less scary and more fun, whilst at the same time, revealing the world-renowned expertise, cutting-edge technology, and excellent care that the Portland Hospital tirelessly provides daily.
3 formats were created, one longform video tour of the Hospital, hosted by Abi, Hannah and CEO Jane Whitney-Smith, The Portland Pack where four children explore departments through play, and 'The Portland Pod', fast fun interviews where children put unexpected questions to hospital experts.
RESPONSIBILITIES
All motion graphics, including 3D and 2D, film editing.
initial storyboards
Please note the text has been redacted for confidentiality.
Social Media
Example social stills and clips
example campaign
Assets for a HCA UK recruitment campaign, including carosel elements & individual images
stills for Linkedin
Featured Campaign
Acute Neural Rehabilitation
Client
The Wellington Hospital
CORE PRODUCT
A ~3 minute film on the Acute Neuro Rehabilition Facilities.
PROJECT DESCRIPTION
Create a video tour showcasing the incredible facilities of The Wellington Hospitals Acute Neuro Rehabilitation Unit.
RESPONSIBILITIES
Storyboarding, motion graphics, film editing.
Proposals
Example response to brief & proposals.
Text has been redacted to protect confidentiality.
