Client

ITV & HX Expeditions

CORE PRODUCT

3 x 60' TV Episodes

PROJECT DESCRIPTION

A breathtaking 3-part documentary series transporting viewers to the very edge of the planet, and the styling needed reflecting the series ambition, and the scale & beauty of the Antarctic enviroment.

Our initial pitch focused on the diverse wildlife & stunning landscapes, but our later styling was inspired by the spots of vibrancy that surprised us in our principal photography. Orange shrublands, luscious grasslands & the highlights of the fauna became hypersaturated accent colours that reflect life thriving in the harshest of enviroments. Stark typography was chosen to match the nature of the polar desert, and to not draw focus from the imagery.

Finally to get as much as possible out of the incredible footage we incorporated it into our maps & motion graphics, overlaying shots for each relevant location as we passed them. 

RESPONSIBILITIES 

Pitch creation, in show graphics, supporting digital & print based promotional material for both channel & partner brand.  

RESULTS

Over 1.8 million total views.

Over 87,000 additional monthly visitors to travelhx.com.

Sales for HX Expeditions trip to the Antarctica increased by 120%.

Five 30-minute episodes are scheduled for January 2027 in the ITV prime-time slot with projected total views of 9-10 million.

An international version of the series is now being edited for various global markets.